‘Etude House’ confirms f(x)’s Krystal and Sulli as new brand endorsers – Dara to endorse another beauty brand?

I know that a lot of us are disappointed with the news that has been made official tonight.. Dara won’t be the endorser for Etude anymore. T_T We don’t know the  exact cause of this, we can only speculate. 

I am really happy and grateful for Etude for the past two years, it has been an awesome ride with them. We saw Dara transform into a cute, playful, gorgeous, dolled-up lady because of them. But I guess it is time for change, and that may be a good thing also. So let’s just all be positive about this and hope that Amore Pacific would get Dara as an endorser of their other lines! ^^ It seems that Lee Hyosup, the AP marketing and sales promotions manager that works with Dara, wants the same thing! He tweeted that we “can meet Dara at another beauty brand” and as he is working not only with Etude, but other AP brands/lines also, I really do hope that we get to see Dara endorse another beauty line SOON. ^^

What do you guys think should Dara endorse next? ^^


Source: @spiffyhyosup
Cr: Ohdara


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